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  Technology and digitalisation are the focus of EXPODENTAL 2018

Foto Technology and digitalisation are the focus of EXPODENTAL 2018

This year’s trade fair is the most comprehensive yet, with more products, services and technological innovations offered across its 22,346 m2 of exhibition space - 14% bigger than in 2016 - by 348 companies - an increase of 7%

A strategic event for professionals who want to be at the forefront of the technological changes that are sweeping across the dental sector and that will transform how work is done over the coming years

Organised by IFEMA, in partnership with FENIN, this year’s EXPODENTAL, from Thursday 15 to Saturday 17 March 2018, will be the largest yet

EXPODENTAL, the International Trade Fair for Dental Equipment, Products and Services, to be held from 15 to 17 March, will be the most comprehensive and representative event in its history, offering a range of cutting-edge technology and the very latest in dental equipment, prostheses, implants and orthodontics, as well as all the services and solutions demanded by a constantly developing sector with a firm commitment to a digital future.

The event will take place across 22,346 m2 of exhibition space - 14% larger than in 2016 - in Pavilions 3, 5 and 7 at Feria de Madrid, where 348 direct exhibitors will showcase their products and services, representing an increase in participation of 7%. Alongside this will be 412 represented companies and 1,458 brands.  International involvement is also greater this year, representing 21% of total direct participation, with over thirty countries represented. 

Under the banner of Innovation, Technology and the Digital Future, the trade fair, organised by IFEMA and promoted by the Spanish Federation of Health Technology Companies, FENIN, has become one of the most important international benchmarks for a high-tech, cutting-edge industry. It is also a top-tier focal point for professionals keen to learn about future trends and the innovations that are transforming the sector and that will change how work is carried out in clinics over the coming years.

According to a report by FENIN, the dental sector market in Spain comprises over 800 companies, whose overall turnover in 2016 amounted to 713 million euros, representing an increase of 8.7% compared to the previous year.  The high quality of Spanish services and products has meant that the dental sector increased its exports by 7.67% between 2015 and 2016, in excess of 122 million euros.

What EXPODENTAL has to offer

EXPODENTAL is a biennial event, and this enables the presentation of cutting-edge technical, design-based and technological innovations across all segments of the dental industry. This year, there is special focus on areas including: digitalisation of processes ranging from imaging to the production of prostheses through 3D printing; significant advances in implantology due to the incorporation of innovative technologies, materials and solutions to improve osseointegration; innovations in resistant structures to optimise bone regeneration; and the latest in endodontic, orthodontic and aesthetic treatments.

In addition, CAD/CAM technology will be spotlighted this year, as one of the tools with most impact in this field, enabling greater accuracy and better design in dental treatments, reducing time and cost to the patient and paving the way for new opportunities in implantology in the future.

There will be no shortage of high-precision intraoral scanners, tabletop sterilisers incorporating advances in safety and efficacy into their technical design to guarantee perfect control of all processes, and numerous innovations in daily routine systems for dental cleaning and improved gum health.

Another of EXPODENTAL’s key areas will be products to enhance comfort in clinics, healthcare architecture and a broad portfolio of software solutions for business management.

Architecture and design for clinics, a new feature at EXPODENTAL
In line with current trends towards improving both professional and patient experiences, EXPODENTAL is incorporating two new exhibitions this year, located in the break areas in Pavilions 3 (Coffee Break) and 7 (Terra Break). Here, visitors to the fair can see a select sample of architectural materials and specific products in technical and decorative lighting, healthcare-specific floor and wall coverings, vinyl and upholstery, laminated flooring, air purifiers, printed and luminous panels, designer furniture for waiting rooms, reception areas and offices, emergency signage, signs for frontages and interiors, and other products for the design, construction or renovation of clinics.  The composition of these spaces, overseen by Romina Barbieri’s architecture and design studio, will involve input from leading firms in various industry segments, including AKURA, BOLON, DYSON, GERFLOR, KARELIA, VESCOM, LAMPARAS LA OLIVA, NEABRANDING, SIMON and SUTEGA. It has also involved the participation of students studying for the Master’s Degree in Commercial Premises Design at the Madrid School of Design.


This year’s content is rounded off, as usual, with a wide range of presentations of state-of-the-art products and treatments, which will take place at the EXPODENTAL Speakers´ Corners. These will offer a detailed look at some of the most innovative technologies and solutions developed by manufacturers over the past two years. Around 50 sessions will be held, covering areas including: implants; new techniques, treatments and materials; digital solutions and digital marketing; specialised architecture for clinics; and CAD/CAM technology. There will also be discussion of regulatory issues, such as the new Regulation on medical devices (EU 2017/745) and the new Regulation on data protection.  These presentations will be given by experts in the field, and in some cases by prestigious national and international dental surgeons such as Patricia Gatón Hernández.  The Gimage company is this year’s sponsor of the Speakers´ Corner in Pavilion 7

Training - another major feature of EXPODENTAL

Like every year, EXPODENTAL will devote a special section to the training of dentistry professionals, through the presentation of academically oriented spaces such as the Training Area. There will also be various sessions included in the Training Forum, which will provide detailed information on issues in the field, as well as the presentation of specific training programmes by participating entities and companies.

Both spaces will offer proposals for training geared toward continuous learning and enhancing knowledge with regard to the technological advances driving the emergence of new products, techniques and treatments for application in the field of oral health. There will also be guidance for students in their 4th and 5th years of dentistry, future hygienists and dental technicians, who will be able to visit EXPODENTAL on STUDENTS’ DAY on Thursday 15 March, to learn first-hand about industry innovations and attend the presentations scheduled especially for them in the Training Forum.

• Training Area

EXPODENTAL’s Training Area will be a space for reference and qualified information on current academic provision, involving universities, professional training centres, scientific societies, professional associations and enterprises, which will present their proposals at different educational levels, including bachelor’s degrees, postgraduate study, master's degrees, MBAs and specialities, as well as continuous training, business training and clinic management.

• Training Forum
The Training Forum programme, which this year will feature talks from expert clinicians such as José. A. Rabago Vega and Juan Manuel Liñares Sixto, will begin in the morning of Thursday 15 March with a series of sessions specially targeted at students, to be followed by various presentations, also dealing with the concept of training, aimed at professional level. In addition, from 6 pm on Thursday, Maxillaris Day, there will be a session entitled ‘Management success and key points for achieving it’.   Canon will be the official sponsor of the Training Forum.

Canary Islands - EXPODENTAL’s Guest Region

With the aim of promoting certain strategic aspects for the sector, this year EXPODENTAL puts the spotlight on the Canary Islands as its guest region. Through this initiative, carried out in partnership with the Official College of Dentists in Las Palmas and the Official College of Dentists in Santa Cruz de Tenerife, the fair’s organisers have developed a comprehensive plan of action for communication across the Islands, offering a number of advantages to enable the region’s professionals - who carry significant weight in the sector, as indicated by their many clinics and their ratio with respect to the national total - to visit EXPODENTAL and experience the latest market innovations.

With the aim of providing a platform for support and visibility for organisations and associations working in oral health among the most disadvantaged, EXPODENTAL has this year launched the initiative EXPODENTAL SOLIDARITY. By means of a selection process through the fair’s Facebook page and subsequent evaluation by a panel, this has resulted in the award of a free, fully-equipped stand to Fundación de Odontología Social Luis Séiquer (Luis Séiquer Foundation for Social Dentistry) at this year’s event.  In this way, the Foundation will have the opportunity to publicise the various projects that they are undertaking, both at national and international level, and find potential allies and partners to help it continue its work.
Visiting the dentist
A study on ‘Oral healthcare provision in Spain’, carried out by the Key-Stone Market Research Institute, in collaboration with Fenin, on a representative sample of the Spanish public comprising 2,283 families, indicates that more than 60% of Spanish people visited the dentist at least once during 2017 and of these, almost 50% went for a dental cleaning. There was a considerable increase in corporate dentistry (dental policies, chains and franchises) with respect to the previous year, representing 24% of oral healthcare provision. While this does not mean that traditional clinics are in decline, those which are older and less open to the use of technology are seeing reduced numbers of patients, as confirmed by other Key-Stone studies. At the same time, the study referred to above also shows that among the fundamental factors involved in choosing a dental clinic, patients highlight the importance of the clinic's cleanliness and hygiene (53%), the interpersonal skills of dentists and assistants (39%) and the clinic’s equipment and technology (34%).
NACEX sponsors EXPODENTAL 2018
Since its beginnings, NACEX has offered an urgent courier service for the pharmaceutical sector, making deliveries to hospitals, clinics, pharmacies and distributors, as well as home deliveries.  To ensure compliance with the requirements of the new European Commission Guidelines of 5 November 2013 on Good Distribution Practice of medicinal products for human use (2013/C 343/01) and to cover the needs of the sector, in 2016 the company launched a premium service, NACEX Pharma, which offers guaranteed shipping control/monitoring and maintains NACEX’s characteristic high level of quality. This service provides guaranteed delivery before 8:30, 10:00 or 12:00.
NACEX is the first company to be awarded certification by AENOR for Good Distribution Practice. This certification, alongside numerous client audits, guarantees that the company’s quality assurance system reflects the key aspects for the pharmaceutical industry (training, documentation system, validation, risk analysis, safety, traceability, temperature management, etc.), ensuring a distribution service of the highest quality and compliance with current legislation.