Organised by IFEMA and held from the 31st of January to the 4th of February,
• The three trade-shows were attended by 40,000 powerful decision-making professionals from 65 different countries
• Over 1,500 national and international companies and brands took part in this year's edition of the shows, which occupied seven of IFEMA's halls.
• Parallel activities were very well received and registered record numbers of participants.
Trade-shows Intergift, Bisutex and MadridJoya have been the go-to events chosen by professionals from the decoration, gifts, costume jewellery and fashion accessory sectors, as well as from jewellery, watch-making and other related industries, for their purchases for the up-coming Spring/Summer season. Thus, the shows have confirmed their ability to attract the crowds and their leading position amongst events held in the Iberian Peninsula.
Over the course of five days, the three trade-shows were held in hall numbers 3, 4, 5, 6, 7, 8 and 9 at IFEMA bringing together all the latest innovations and trends through the proposals of over 1,500 exhibitors and brands, both national and international, making up the largest ever professional space dedicated to decoration and gifts.
The event was particularly characterised by the highly specialised and decision-making nature of its visitors - it was attended by 40,000 professionals from 65 different countries. It is worth noting the Programme of International and National Guests, which on this occasion boasted the presence of 416 buyers from 45 countries.
Top interior designers at Intergift
As for the visitor profile at Intergift, one must highlight the growing trend in the presence of interior designers, architects and decorators, which this year accounted for 18.5% of all the show's visitors. In this respect, it is worth noting the attendance of some of the best-known names in this field, such as Adriana Nicolau, Beatriz Silveira, David Jiménez García, Erico Navazo, Ester Moreno, Elena Ayuso, Ignacio Alegría, Jean Porsche, Jaime de Pablo-Romero, Juan Luis Medina, Julián Gallego, Jerome Wepierre, Guille García-Hoz, Lorenzo Castillo, Luis García Fraile, Manuel Such, Manuel Espejo, Manuel Moreno, Mar Vera, Pepe Leal, Raúl Martins, Sergio Sánchez, Susana Beltrán, Virginia Gasch, Laura Gärna and Nuria Alia, among others.
Similarly, an extraordinary number of businesses and leading international brands attended the show - leaders in their fields of textile design, wallpaper and wall coverings. In fact, this year saw the largest and most comprehensive edition of textile fair Textile Edition (Edición Textil) ever held in our country.
Now in its fourth edition, at the heart of the Textile Editors (Editores Textiles) fair there was a Trends Area, which, in a very visual way, offered visitors a very interesting perspective on design, colour, print and textile ranges etc, as well as some of the most outstanding proposals from brands for the new season. The Trends Area was organised in collaboration with Interiores magazine and was based on the ideas and creativity of specialised interior designer Paloma Pacheco Turnes.
Intergift, which occupied IFEMA hall numbers 3, 5, 6, 7 and 9 presented the most comprehensive outlook of the newest proposals and trends in décor, as well as thousands of innovative gift ideas, and was attended by 904 companies and brands from 24 countries.
Also in the spotlight were the halls in which new gift items for young people were presented, and the world of licenses or the multi-product sector, amongst others. It is also worth noting the attendance of large retail outlets and retailers specialising in gifts, toys, books, hardware, online shops and wholesalers.
The trade-show confirms its place as the leading event for the decoration and gift sector in Spain, with over 40,000 metres squared worth of exhibition space, a notable increase of 9% compared to the previous edition of the event.
Bisutex full to the brim
Bisutex was attended by 427 companies and brands from 32 countries - 68 of which were attending for the first time. They came with thousands of new proposals for costume jewellery, as well as numerous ranges of fantasy watches, sunglasses, handbags, belts, hair ornaments, scarves, hats and small leather goods. Also presented were the latest in travel accessories, with new collections of suitcases, handbags and other products for the upcoming Spring/Summer campaign.
The event, which is a leading example in Spain in the costume jewellery and accessories sector, also had a specific area for the promotion of young designers and brands via Bisutex Minis, which this year hosted 45 businesses.
As for the people visiting the event - they came from 47 countries, and the dominating profile was one of a professional from a specialised costume jewellery shop, accounting for 20% of the total. The rest was made up of clothes and gift retailers and designers, among others.
Highly-qualified specialised professionals at MadridJoya
As for MadridJoya, this event brought the jewellery sector together once more, for a unique professional event in Spain, aimed at the campaign targeting christenings, first communions, weddings and other celebrations such as Mother's Day. 174 businesses and brands from 11 countries took part, 34 of which were attending the show for the first time.
The event attracted high-calibre professionals, with a noted presence of retailers specialising in jewellery, accounting for 20% of visitors, as well as designers, manufacturers, wholesalers and large retail outlets.
Record attendance at the show's activities
The parallel activities which were held at Intergift's Speakers' Corner and MadridJoya registered a tremendous success in terms of attendance, with over 1,100 participants overall.
Intergift's Speakers' Corner which was visited by renowned interior designers, hosted an extensive programme of conferences, presentations and round tables at which the keys and tools for boosting and improving the industry's activity and business were discussed. The professionals in attendance specifically highlighted the design of this meeting point, which was carried out by Madrid's Decoration College. As for MadridJoya's Speakers' Corner, it hosted an interesting programme of workshops and talks on jewellery recognition and watch-making, as well as conferences on valuation, marketing techniques or online shops, amongst other subjects. As such, the event turned into an unbeatable opportunity for promoting relationships between different agents in the high-end jewellery sector, consumer jewellery, silverware and related industries.
The programme included other sessions aimed at showing the value of decoration across different areas, as well as new trends in decoration and interiors. Talks were given by Madrid's Decoration College, Regalo Fama, WGSN, Mindway, Canterano, and the Spanish Association of Florists. Other talks included sessions on success-stories and digital communication, presented by Houzz, and on social media networks, led by Brainprise.
The Union of Spanish Tobacco Shops presented tobacco shop owners, regular buyers at the event, with a prepaid card called PocketPay, a new project which reinforces and updates the service mentality which has always been traditionally linked to these retailers.
Sell-out at Hotels & Retail Design 2018
The activities at Intergift were complemented by the day-long event Hotels & Retail Design, organised by Vía Group, in the presence of the best interior design studios in the hotel and commercial sector. These included Chapman Taylor, Cat In Square, Aneta Mijatovic, Enero Arquitectura, Freehand Arquitectura and Intu Spain, all of which presented their most recent projects and debated the current status and future of the sector. This event was a complete sell-out and was attended by over 140 professionals.