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  INTERGIFT will showcase new ideas and trends in gifts and interior design in February 2018

Foto INTERGIFT will showcase new ideas and trends in gifts and interior design in February 2018

Organised by IFEMA, the Fair will be held from the 31st of January to the 4th of February 2018

A total of 906 companies and brands from 16 countries will all converge at INTERGIFT to showcase the most comprehensive perspective of proposals and trends in interior design, as well as thousands of innovative gift ideas. Organised by IFEMA, the International Gift and Interior Design Trade Fair, held from the 31st January to the 4th February, is the largest event in the interior design and gift items industry in Spain, with over 40,000 square metres of exhibition space, a considerable increase by an additional 3,000 m2 regarding the last event.

This year, Intergift will be located in Halls 3, 5, 6, 7 and 9 at Feria de Madrid, and it is structured into various areas dedicated to gifts, home and interior design. All of the interior design section is concentrated in the High-End Decoration areas, in Halls 3 and 5, and Textile Editors –Hall 3-, with over 140 leading brands in textile, wall paper and covering designs. Hall 7 contains the Deco sector and the Neo themed areas, with new offers in gifts, stationery, gadgets, toys, kitchen items and home accessories, and Hecho a mano (Made by hand), showcasing products from companies specialising in traditional and contemporary crafts. The Regalomanía area again offers ideas for gifts for youth and promotion, toys, licensed products, stationery, party, wedding, baptisms and first communion items, located in Hall 6. Bazar offers a wide variety of multi-priced articles and products, as well as souvenirs, located in Hall 9.

Intergift, dedicated exclusively to professionals, is held alongside Bisutex, the International Costume Jewellery and Accessories Trade Fair, and MadridJoya, the International Urban and Trendy Jewellery and Watch Trade Fair, which will boost the Program for International and National Guests, organised by IFEMA and expected to attract 420 Major Purchasers from over 50 countries. 

. The most avant-garde companies intextile and wall covering designs
The TEXTILE EDITORS section brings together the largest and most comprehensive representation of companies specialising in wall paper, textile and covering designs. Over 140 leading international brands in high-end decoration will participate in this edition.
As some of the benchmark companies have anticipated, this area will showcase everything from designs representing the most exuberant luxury, with ornate collections and spectacular colours, to other muted-tone designs that follow the Scandinavian tradition. Colour is very important in 2018, with shades such as blue, purple, mustard and burgundy, while makeup pink, moss green and turquoise are still popular.  Patterns inspired in natural themes such as flowers, branches and landscapes are a hit, as well as ethnic designs and patterns with geometric effects. Damask and sophisticated embroidery are also the centrepiece of many of the collections.

There is a Trend Area within the heart of the TEXTILE EDITORS section, which very visually offers visitors an interesting perspective on the main design lines, colours, patterns, fabrics, etc. that the brands are offering this season. The Trend Area is organised in collaboration with the magazine INTERIORES, based on the ideas and creativity of the specialised designer Paloma Pacheco Turnes.

. Hecho a mano (Made by hand)
From the most traditional crafts to the most modern designs, all have their space in HECHO A MANO, the Intergift themed area focused on the crafts industry. This area is for specialised brands to present their proposals, based on exclusivity and creativity in their manufacturing processes. Thus, professionals can choose to learn about the work of a selection of artisans of the Asociación de Artesanía de Castilla La Mancha (Handicrafts Association of Castilla La Mancha) and the Associação de Artesãos da Serra da Estrela, from Portugal, along with brands such as Babel, Cerámica Rio Salado; Cerámica Alfonso Alcaide; Foc-Art; Iconos Harisis; Magnetmania-Josibel; Micropaisajes de Diego Cuenca; Regal Ceramica Artesan, among others.

. Neo
The NEO themed area has become the key showcase for new ideas in gift items, stationery, gadgets, toys, kitchen items and home accessories, based on creativity and design. It includes innovative designs by major international brands, represented by important companies such as +D2; Avantia; Catwalk-669; Colecciones Nostalgicas; Cromatica Regalos; Designer Souvenirs; Doiy; Fisura; Gingko; Iboers; Jelly Cat; Mavelich Garaje; Lorena Canals; Lovely Story; Protocol; Rice; Spinart Decor;Tescoma; Tropecientos.net; Umbra; Versa and Visqui Barcelona, among others.

. Trends, fashion, marketing and solutions in the Speaker´s Corner
INTERGIFT again presents the Speaker's Corner, an area within the Trade Fair —Hall 7—, where professionals can gather and exchange ideas, as well as enjoy a varied programme of conferences, presentations and round tables where the keys and tools to promote and improve their business activity are analysed. The Escuela Madrileña de Decoración (Madrid School of Design) has designed a creative area for this event, called “The Intergift Oasis” where these activities will take place in a more aesthetic and striking environment. It also houses “The Plaza” an area where professionals can relax and rest. Brands such as Vical Home, Casual Home&Contract, Garpe, Lorena Canals, Santiago Pons and Lour de Castellane contributed to this meeting point, almost 300 m2 designed for leisure, rest and networking.

As part of the programme, there will be sessions such as those organised by the Escuela Madrileña de Decoración: Las claves de estilismo en decoración, Home Staging: una tendencia en auge (The keys of fashion design in decoration, Home Staging: a growing trend), and Las mujeres en el interiorismo (Women in interior design). Tendencias clave 2018-2019 (Key trends for 2018-2019), a conference by Regalo Fama, and several Casos de éxito de interiorismo comercial (Success stories in commercial interior design) will also be presented. Organised by Mindway, the area will hold the conferences: Cómo amueblar un espacio (How to furnish an area), La cromática de 2018 (Chromatics for 2018), and La fidelidad de la piel en pisos, paredes y tapizado (The trueness of leather on floors, walls and upholstery). The company Canterano will give a presentation on Textiles y Decoración en el Siglo XXI (Textiles and Decoration in the 21st century). There will also be presentations on the role of flowers and plants in decorating, organised by the Spanish Association of Florists, such as Uso de flores y plantas preservadas en regalos estacionales (The use of preserved flowers and plants in seasonal gifts) and Marketing para floristas: ser un David entre Goliat: tu estrategia web como floristería artesana y local (Marketing for florists: how to be a David amongst Goliaths: your website strategy as an artisan and local florist).

Along these same lines, marketing becomes another main theme of the program, with several sessions such as the one organised by Houzz, a conference titled, Desarrolla tu marca en la era digital (Developing your brand in the digital era). Within this context the company Brainprise talks about ¿Cómo vender más en Redes Sociales?(How to sell more on Social Media); Regalo Fama focuses on La importancia de los sentidos en la imagen de marca: concepto y aplicaciones (The importance of the senses in brand image: concept and applications), and on Packaging creativo para comerciantes inquietos: Un packaging chulo valoriza tu producto (Creative packaging for restless sellers: A cool packaging adds value to your product). The talk Claves para una buena comunicación con el cliente (Keys to good communication with the client) is analysed in the presentation organised by Mindway.

The Unión de Estanqueros (Union of Tobacconists) chose Intergift to present to tobacconists, regular purchasers at the Trade Fair, the PocketPay pay-as-you-go card, a new project for tobacconists that reinforces and updates the dedication to service that has always been their tradition.

Lifestyle and Fashion Accessory Trends
Along with the activities of the Speaker´s Corner, Intergift is the platform of presentation for  Tendencias Lifestyle yAccesorios Moda (Lifestyle and Fashion Accessory Trends), organised by the company WGSN, world leader in trend predictions. Presented by renowned specialists, it will provide valuable information on the colours, materials, design, style, etc. for the upcoming season. The event will be held on Friday the 2nd of February, in Room A3.3, Hall 3 at IFEMA.


Hotel Retail Design Madrid Forum
INTERGIFT hosts again the Hotel Retail Design Madrid Forum, showcasing interior design trends for the hotel industry, as well as for restaurants and businesses. Organised by Grupo VIA, it will take place in room A3.3 of Hall 3 at IFEMA, on Thursday the 1st of February, and success stories in the design of these areas will be presented by world renowned professionals.

This Trade Fair is held coinciding with Bisutex, the International Costume Jewellery and Accessories Trade Fair, which this year is located in Hall 4, and MadridJoya, the International Urban and Trendy Jewellery and Watch Trade Fair, which for the first time will be located in Hall 8. This time, the Trade Fair is also connected with the Momad Metrópolis, International Fashion Fair, during the weekend of the 2nd to the 4th of February.




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