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  Highly qualified professionals make up the bulk of visitors at Intergift, Bisutex and MadridJoya

Foto Highly qualified professionals make up the bulk of visitors at Intergift, Bisutex and MadridJoya

All three fairs demonstrated their power to keep attracting visitors, with a total of 41,931 professionals from 75 countries.

Decorators, interior designers and architects, as well as professionals from the jewellery, watchmaking and accessories trades, were among the main visitors at this edition.

As for international visitors, there were a significant number from Portugal, as well as 20% more visitors from France and Italy.

From 20 to 24 September, IFEMA became the biggest showcase for innovations and trends from the decoration, gift, fashion accessories, jewellery, watchmaking and related industries  on the occasion of the Intergift, Bisutex and MadridJoya trade shows.  

This edition received 41,931 professionals from 75 countries. Over five days, 1,776 companies and brands presented a huge range of proposals and new products focused on the upcoming autumn-winter campaign, creating a space for creation, innovation and design. 

There was a significant presence of international buyers, particularly from Spain's neighbours, especially Portugal, as well as a 20% increase in professionals from France and Italy.  

The world of interior designone of the main protagonists at Intergift

In relation to the visitor profile at Intergift, it is important to highlight the increase, which began in 2016, of decorators, interior designers and architects, who made up almost 17% of visitors at this edition.  Other significant professional profiles include decoration stores (13%), gift stores (12%) and new channels like hotels, concept stores and garden centres, which together accounted for 19.25% of visitors.  On this occasion, Intergift exhibited proposals from 975 companies and brands from 20 countries.  

In parallel to the trade activity, the Speakers' Corner at Intergift continues to grow in terms of content and interest for professionals.  This time, there were 36 workshops and talks which attracted 644 attendees and offered information and practical training on some key tools to drive business growth. Consistent with the significant presence of the interior design world at the fair, there were various sessions on decoration, in addition to a whole host of other topics. There were also chats on social networks, communication, packaging, marketing and on-line strategy. What's more,  Regalo Fama organised a Seminar on Fashion and Lifestyle Trends given by the prestigious firm WGSN, a world leader in trend forecasting. 

Also, CGCODDI [Spanish General Council of Official Colleges of Decorators and Interior Designers] awarded prizes to the three best stands at Intergift, which on this occasion were handed out by Belén Sueiro to Vila Hermanos, Brucs and Denzzo..

Space under Construction by Esther Sánchez Lastra

The decoration offerings were complemented by “Space under Construction”, undertaken this year by Esther Sánchez Lastra. In hall 3, she recreated an urban, timeless, elegant and modern dining room and living room with furniture and elements by ADM Creations, Amadeus/Korb/Lou de Castellane, Ambientair-Segoland, Aromas del Campo, Belda Interiorismo, Cades, Casual Home&Contract, Calma House, Concoral, Denko Iluminación, Dekopiel-Cleia Souza, Disseny Plus, Lexington, Luminara, Inde, Fisura, Gasija, Ohriginal, Ormos, Nava, Santiago Pons, Vical Home, VP Ourense, and Unique Muebles, all of which exhibited at the fair.

Gift of the Year Award and Tributes

For the third year in a row, Intergfit, Madridjoya and Bisutex awarded the loyalty of the professionals who return year after year with a special tribute. This time, it went to Rosa García Decoración, Saphir Joyeros, and Sabina Complementos. The ceremony took place at an After Fair party, where additionally, the“Gift of the Year” Awards, organised by the REGALO FAMA Association, were handed out to Amadeus Les Petits, Doiy Design, Fisura, Miquelrius, Multiocio Evoe, and Pablo Fuster. 

The After Fair party was rounded off by a presentation by Tamara Nieto (@lacasitademara),María José Gordillo (@mjose_ps) and Nadine Caldera (@nadinecaldera), the official bloggers of Intergift, Bisutex and MadridJoya, respectively.   

Specialised stores were the main visitor profile at Bisutex.

At Bisutex the main visitor profile was undoubtedly professionals from stores specialising in fashion jewellery and accessories, accounting for almost 19.96% of visitors. Next were designers (17.59%), clothes stores (11.41%) and gift stores (11.20%), among others.  

New fashion collections and fashion jewellery and accessory trends for autumn 2017 filled IFEMA to capacity, with 549 companies and brands taking part

Jewellers, designers and the main department stores visit MadridJoya.

As for MadridJoya, there was a significant amount of visitors from the specialised jewellery and watchmaking trades, making up just over 22% of visitors. There were as also a big presence by designers (18%), department stores (10%), and designers and manufacturers (10%).  The trade show presented the latest from 252 brands, with a wide range of Spanish-made products, as well as collections from international companies from 14 different countries.  

Also, as part of MadridJoya and Bisutex there was a joint programme of activities at the Speakers' Corner at Hall 10, with 16 workshops and talks which received 252 attendees. These sessions included workshops by IGE [Spanish Gemological Institute], talks by AJA [Spanish Association of Jewels made by Designers], presentations on e-commerce by Teinor, discussions on the value of digital marketing by Engine Software Outletjoyeria.com, and a look at social networks in the jewellery industry by consulting firm Brainpris

The next edition of Intergift, MadridJoya and Bisutex will take place from 31 January to 4 February 2018, once again coinciding with International Fashion Trade Show Momad Metrópolis (2 to 4 February), taking up a total of 9 halls at Feria de Madrid

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