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AUDEMARS PIGUET

AUDEMARS PIGUETThe Madrid artist Belén Uriel has won the VI Audemars Piguet Prize for the production of a work of art at ARCO Madrid. His work, In Dandanah, is a project presented by the Lisbon gallery Madragoa and will be exhibited, within the Audemars Piguet space, during its celebration from 21 to 25 February 2018.    

The jury, formed by Paula Achiaga, deputy director of the El Cultural website; Ainhoa ​​Grandes, president of the MACBA foundation; Manuel Fontan, exhibition director of the Juan March Foundation; Pilar Citoler, collector; Eduardo Rivero, collector; Eloy Martinez de la Pera, art consultant at Audemars Piguet Iberia; Winka Angelrath, director of exhibitions at Audemars Piguet and, Carlos Urroz, director of ARCOMadrid has assessed the quality of the projects submitted by galleries and artists from around the world.

ILLYCAFFÈ

ILLYCAFFÈillycaffè announces the 11th edition of the illy prize SustainArt at ARCOmadrid 2018, an award that aims to identify and recognize the work of an artist coming from a developing country and coffee producer with a prize of 15,000 €. The illy SustainArt project was founded in 2007 with the aim of deepening the actions of illycaffè in the world of contemporary art, and communicate to the international art community the sustainable approach to do business of the company.

CERVEZAS ALHAMBRA

CERVEZAS ALHAMBRAFor the second year, ARCOmadrid will host the Cervezas Alhambra Award For Emerging Art, a prize that mobilises the best emerging artists on the national scene to create original works based on the brand spirit.

Marta Fernández Calvo, Gloria Martín, Carlos Monleón, Guillermo Mora and Kiko Pérez are the five finalists selected by the committee of experts to give shape to their works within a mentorship programme and with the collaboration of consolidated artisans. The project will culminate with the exhibition of the five works in the Cervezas Alhambra space and the winner will be announced at ARCOmadrid 2018.

The Cervzas Alhambra Award for Emerging Art reveals the special bond between the brand and art and crafts through its support of creators who incorporate craftsmanship with a modern twist into their art, with La Alhambra and Granada as their inspiration.

ZACAPA RUM

RON ZACAPAZacapa Rum is one the most recognized rums around the world, inexorably linked to the national and international highest gastronomy. In this 2018 ARCO’s edition, Zacapa continues spreading its philosophy, The Art of Slow. Aged to perfection in the highlands of Guatemala, Zacapa Rum is an expression of patience, richness, quality and master blending.

This current edition, Zacapa Rum celebrates in ARCO’s Vip Area that time is everything, from selecting the finest sugar cane to savouring the deep and complex flavours of every sip. Also, will host gastronomy experiences in the following restaurants: Arzábal Retiro, Arzábal Reina Sofía Museum, Kirikata, El Velázquez 17, and Hotel Only You Atocha.

CENTRO CANALEJAS MADRID, THE PROJECT THAT IS REVOLUTIONISING THE HEART OFTHE CITY

CENTRO  CANALEJAS MADRIDCentro Canalejas Madrid is an iconic project in the historic centre of Madrid that recovers the singularity and architectural values of seven magnificent buildings located between Alcalá, Sevilla and Carrera de San Jerónimo streets. 
The renovation of these buildings will culminate in the establishment of the first Four Seasons Hotel and Branded Residences in Spain, along with La Galería de Canalejas, the most exquisite shopping, gastronomy and entertainment space in Madrid 

Galería Canalejas will house the most important names in fashion, jewellery, cosmetics and lifestyle, and will have a gourmet area and spaces for culture and art. 

Soon we will witness a vibrant rebirth of Madrid’s heart.

CNP PARTNERS

CNP PARTNERSCNP Partners, the Spanish insurance company part of the CNP Assurances group, leader in personal insurance in France and fourth in size in Europe, approaches the artistic scene as an opportunity to share its core values: engagement, adaptability, co-operation and trust. Those values lay the foundation for a response to society’s challenges today as well as, for a projection into the future.

Imagining what the latter could be is what sparks CNP Partners’ engagement with ARCOmadrid 2018. As a sponsor of The Future section, its purpose is to shed light on artistic explorations into what our mission as a society should be in the next decades.

CNP Partners also wishes to see the public taking an active part in “The Future” through artistic experimentation. Therefore, in accordance with what the 20 selected galleries will offer in the section, its booth calls for discovering and sharing its vision of the future and its ambition for society.

#MásArteMásVida  #Futuro @CNP_Partners

PEQUEÑO DESEO

PEQUEÑO DESEOARCOkids will be back at the “Feria Internacional de Arte Contemporáneo” (ARCOmadrid). ARCOkids is a charity event for kids from 4 to 14 years of age, which gives them the opportunity to develop their creativity in a set of workshops organised by "Fundación Pequeño Deseo". Thanks to the collaboration of "DKV Seguros Médicos” and ARCOmadrid, the kids will have their own space in the art fair while adults enjoy the contemporary art displayed in IFEMA.

The funds raised in ARCOkids will be destined to the "Fundación Pequeño Deseo” in order to make the wishes of kids with terminal or chronic sicknesses come true. As Cristina Cuadrado, director of “Pequeño Deseo”, claimed “the participation of all those who come to our workshops will help us bring joy and hope to many sick children and will contribute to make their illness more bearable”

Just like in the six previous years, this creative space has taken place thanks to the support of the artists Pilar Cavestany, Piedad Palacio and Paloma Moreno del Real, who have designed and developed this project in order to inspire the creativity of all the participants. Once again, for this seventh edition, we have the collaboration of the model and designer Nieves Álvarez and her brand, N + V VILLALOBOS, so the children can have fun without worrying about stains. An altruistic collaboration that comprises fashion, art and solidarity in the year in which ARCOmadrid celebrates its 36th Anniversary.

Furthermore, in addition to the artistic and solidarity spirit, there is also ecological awareness in play, since the children will work with recycled materials. Through this experience, they will learn that through their imagination they can turn any material into an authentic work of art.

"Fundación Pequeño Deseo" has been working for over 18 years to make the wishes of children with chronic diseases or poor prognosis come true. Their objective is to support them emotionally and to make it a little bit easier for them to cope with their illness in their day-to-day routine. It is scientifically proven that the fulfilment of a wish generates many positive emotions that have a huge and direct effect on the well-being and physical improvement of the children.

NH Hotel Group

NH  Hotel GroupFor the fourth consecutive year, NH Hotel Group will present the NH Collection Guest Relations space in the VIP Area at Feria de Arco. Visitors will enjoy a premium service with personalised attention to cover all their needs while they are in Madrid, and benefit from useful information on the most important culinary and leisure options. Our top Guest Relations staff will look after visitors throughout the 37th edition of the event, making sure it is a unique experience. This exclusive Guest Relations service is a mere sample of what NH Collection brand hotels have to offer. In the Spanish capital, we have the NH Collection Eurobuilding, certainly Europe’s leading leisure and business hotel, whose services include superb cuisine (Diverxo, Madrid’s only three-Michelin-star restaurant, 99 sushi Bar and Domo by Doncero & Cabrera), unparalleled design and technology (3D holograph or SMART RoomSystem). Also available are our five-star NH Collection Suecia, NH Collection Palacio de Tepa and NH Collection Paseo del Prado. These hotels are brimming with charm and feature heritage architecture, excellent locations, impeccable attention to detail and superb customer services. All to guarantee unforgettable experiences. Enjoy an extraordinary stay at one of our recommended hotels. Book direct now by calling + 34 91 600 96 03.

 

 

 

Once again, ARCOmadrid has the backing of the private sector and of institutional partners through sponsorship of the various areas at the fair. Companies such as Fundación Banco Santander, illycaffè, Audemars Piguet, Solán de Cabras, Ruinart, CNP Partners, La Caixa, Banco Sabadell, CMS Albiñana & Suarez de Lezo, DKV Seguros, Pequeño Deseo, NH, Beep, Arts Exclusive, or Ron Zacapa have already confirmed their participation at the fair along with the public institutions that regularly work with ARCOmadrid to support artistic creation, cultural activity and international cooperation.

ARCOmadrid is the perfect scenario for developing a marketing action, providing the opportunity to reach over 100,000 visitors in a socially relevant environment with extensive media coverage.
The Fair provides companies with a wide range of opportunities for those interested in investing in the biggest platform of contemporary art in Spain, and one of the biggest in the world.

For more information, contact Carmen Tasende (carmen.tasende@ifema.es) or María Millán (arco.mariamillan@gmail.com).