THE FIRM SUPPORT OF SPONSORS
Once again, ARCOmadrid 2017 has the backing of the private sector and of institutional partners through sponsorship of the various areas at the fair. Companies such as Fundación Banco Santander, AECID, AC/E Acción Cultural, Turespaña, Banco Sabadell, La Caixa, American Express, Audemars Piguet, NH Collection, DKV, Sushita, Ruinart, illycaffè, Solán de Cabras, Cervezas Alhambra, Vente Privée and Beep have already confirmed their participation at the fair along with the public institutions that regularly work with ARCOmadrid to support artistic creation, cultural activity and international cooperation.
ARCOmadrid is the perfect scenario for developing a marketing action, providing the opportunity to reach over 150,000 visitors in a socially relevant environment with extensive media coverage.
The artist, Elena Bajo (Madrid, 1976), has been announced winner of the V Audemars Piguet Award for the production of a work of art at ARCOmadrid 2017. Her work, All Tangled Up in a Fading Star, is a joint project presented by García Galería –Madrid- and ANNEX 14 –Zurich-, and will be exhibited in the Fair’s VIP Lounge, within the Audemars Piguet space for the duration of the event from 22 to 26 February.
The jury, made up of Borja Baselga, director of Fundación Banco Santander; Rosina Gómez Baeza, Factoría Cultural (Matadero Madrid); Lorena Martínez de Corral, independent curator; Manuel Segade, director of CA2M; Juan Várez, collector and managing director of Christie’s; Winka Angelrath, director of Exhibitions of Audemars Piguet; Eloy Martínez de la Pera, art adviser of Audemars Piguet Iberia; and Carlos Urroz, director of ARCOmadrid, also highlighted the quality of the 33 projects presented by galleries and artists from around the world.
Cervezas Alhambra presents, in collaboration with ARCO, the first edition of the Cervezas Alhambra Prize for Emerging Art (Premio Cervezas Alhambra de Arte Emergente). An award in which, in addition to honouring artistic excellence, we will experience first-hand the work process, thus bringing art to a larger public. This work process will culminate in the production of a work made using craft techniques. Because craftsmanship is a territory that is closely linked to the brand, to our origins, to the way we make each of our beers, to our philosophy, to our values. Craftsmanship, a territory that, if worked under an artistic/conceptual perspective, we believe deserves to be elevated to the category of art.
Cabify, the trendy APP that’s revolutionising how people move through the cities of the world, will be the Official Fair Transport of ARCOmadrid 2017.
This app allows you to book a car and driver to take you to your destination in just two steps, with the best service and professional drivers at your disposal. With Cabify, you only pay for the most optimal route regardless of the journey or the traffic, and payment is automatic on the app -via credit card or PayPal-.
The Cabify cars are equipped with WIFI, bottles of water and free magazines. In addition, passengers can also personalise each journey by choosing the radio station, temperature or pre-programming certain details, like for instance having the driver call you or open the door for you on arrival.
From 22 to 26 February, Cabify will convert IFEMA into a “special zone” meaning all journeys beginning or ending at the Feria ARCOmadrid will benefit from a 15% discount applied automatically at the end of the trip. All visitors trying the service for the first time will enjoy a special discount of 6€ off their first Cabify journey.
To facilitate arrivals and departures, the transport App will set up points of access at the entrances to the Fair.
In addition, Cabify will establish free WiFi connection points so that all visitors enjoy an Internet connection.
How to reach Feria ARCOmadrid by Cabify?
Very simple: download the app, register and book your Cabify in just two steps. Cabify will calculate the amount in advance regardless of the time. So if you get caught in a traffic jam or hit a run of red lights, don’t worry. We’re waiting for you at Feria ARCOmadrid. Move with us!
illycaffè announces the 10th edition of the illy prize SustainArt at ARCOmadrid 2017, an award that aims to identify and recognize the work of an artist coming from a developing country and coffee producer with a prize of 15,000 €. The illy SustainArt project was founded in 2007 with the aim of deepening the actions of illycaffè in the world of contemporary art, and communicate to the international art community the sustainable approach to do business of the company.
Solán de Cabras rewards the talent of young Spanish artists
Solán de Cabras is once again this year collaborating as an official sponsor of the country's largest art showcase, the ARCOmadrid fair, which is marking its 36th anniversary.
Solán de Cabras shows that it is much more than just water, by supporting and encouraging young talents in the art world.
This year, it has once again joined forces with one of Madrid's flagship studios, Estudio Jesús Cano, to promote and raise the profile of young artists on the national cultural landscape.
Solán, together with the Jesús Cano studio, has created the Young Talent Competition. Health, history, innovation and a healthy lifestyle are the distinctive attributes of what is the king of mineral waters.
The artists taking part will be called upon to submit an artwork conveying the same values as those upheld by the water brand.
Solán de Cabras, Carlos Urroz, Jesús Cano and leading figures from the art world will have the task of selecting the winning work.
The winning artist will be given a personal space at ARCOmadrid to exhibit his or her work, and will deliver an art masterclass.
Meanwhile, those attending the ARCOmadrid fair will have the chance to sample alcohol-free cocktails made using Solán de Cabras still soft drinks in the VIP Zone and the Gourmet Zone.
ARCOKids returns to the Feria Internacional de Arte Contemporáneo (ARCOmadrid). This solidarity project for children aged 4-14 years old gives the children an opportunity to create their own works of art in the creative workshops organized by the Fundación Pequeño Deseo. Thanks to the collaboration with DKV Seguros Médicos and the support of ARCOmadrid, children have their own space inside the ArtShow while adults enjoy the Contemporary Art in IFEMA: All funds raised in ARCOKids directly benefit the Fundación Pequeño Deseo which grants wishes for children with serious illnesses. “With strong participation in our creative workshops, we can bring joy and happiness to many children who are ill and support them while they fight their illnesses”, explains Cristina Cuadrado, director of Fundación Pequeño Deseo. Once again, like in the past five years, this project is fortunate to have artists Pilar Cavestany, Piedad Palacio and Paloma Moreno del Real who encourage the participants to unleash their own creativity. Also, in this sixth year, the model and designer Nieves Alvarez is collaborating with her brand N+V Villalobos so the children can enjoy the artistic workshops without concern for dirtying their clothes. A completely altruistic collaboration that unites fashion with art and solidarity in this 36th anniversary year of ARCOmadrid. In addition to the artistic and solidarity spirit, there is an ecological awareness, as the children will work with recycled materials. The emphasis in on the idea that our imagination can convert any material into a true work of art.
The Fundación Pequeño Deseo has dedicated more than 16 years to granting wishes for children with chronic and serious illnesses with the focus on supporting them emotionally and helping them fight their illnesses. It is scientifically shown that making their wish come true generates positive emotions in the child that have an enormous effect on their well-being and physical improvement. www.fpdeseo.org
NH Hotel Group
For the third consecutive year, NH Hotel Group will present the NH Collection Guest Relations space in the VIP Area at Feria de Arco. Visitors will enjoy a premium service with personalised attention to cover all their needs while they are in Madrid, and benefit from useful information on the most important culinary and leisure options. Our top Guest Relations staff will look after visitors throughout the 36th edition of the event, making sure it is a unique experience. This exclusive Guest Relations service is a mere sample of what NH Collection brand hotels have to offer. In the Spanish capital, we have the NH Collection Eurobuilding, certainly Europe’s leading leisure and business hotel, whose services include superb cuisine (Diverxo, Madrid’s only three-Michelin-star restaurant, 99 sushi Bar and Domo by Doncero & Cabrera), unparalleled design and technology (3D holograph or SMART RoomSystem). Also available are our five-star NH Collection Suecia, NH Collection Palacio de Tepa, NH Collection Abascal and NH Collection Paseo del Prado. These hotels are brimming with charm and feature heritage architecture, excellent locations, impeccable attention to detail and superb customer services. All to guarantee unforgettable experiences. Enjoy an extraordinary stay at one of our recommended hotels. Book direct now by calling + 34 91 600 96 03.
ABACT - ASSOCIAÇÃO BRASILEIRA DE ARTE CONTEMPORÂNEA / ALIMENTACIÓN 30 / ART GALLERY TOUR / ARTE LATERAL / ARTE MADRID / BANCO DE ESPAÑA / BERGÉ / BIBLIOTECA NACIONAL DE ESPAÑA / CACAO SAMPAKA / CAIXA FORUM – FUNDACIÓN “LA CAIXA” / CALLAO CITY LIGHTS / CASA ÁRABE / CASA DE AMÉRICA / CASA MUSEO LOPE DE VEGA / CENTROCENTRO CIBELES DE CULTURA Y CIUDADANÍA / CENTRO CULTURAL CASA DE VACAS / CASA VELÁZQUEZ / CENTRO DE ARTE ALCOBENDAS / CENTRO DE ARTE DOS DE MAYO (DE LA COMUNIDAD DE MADRID) / CÍRCULO DE BELLAS ARTES / COLECCIÓN DE ARTE CONTEMPORÁNEO / COMUNIDAD DE MADRID. SALA ALCALÁ 31 / COMUNIDAD DE MADRID. SALA CANAL ISABEL II / CONDE DUQUE / CONSEJERÍA DE TURISMO. COMUNIDAD DE MADRID / EL CORTE INGLÉS - ÁMBITO CULTURAL / EMBAJADA DE COLOMBIA / EMBAJADA DE LOS ESTADOS UNIDOS EN ESPAÑA / EMBAJADA DE PORTUGAL / ESPACIO CÍRCULO FORTUNY / FUNDACION BANCO SABADELL / FUNDACIÓN CANAL / FUNDACIÓN EXPORTAR / FUNDACIÓN JUAN MARCH / FUNDACIÓN MAPFRE / FUNDACIÓN MASAVEU / FUNDACIÓN MONTEMADRID / FUNDACIÓN SORIGUÉ / FUNDACIÓN TELEFÓNICA / HOTEL NH NACIONAL / HOTEL PASEO DEL ARTE / HOTEL WESTIN PALACE / IBERDROLA / INELCOM / INSTITUTO DE EMPRESA / INSTITUTO ITALIANO DE CULTURA / LA CASA ENCENDIDA / LATERAL / MATADERO MADRID / MEDIALAB PRADO / MUSEO CASA DE LA MONEDA / MUSEO CERRALBO / MUSEO DE ARTE CONTEMPORÁNEO / MUSEO DEL ROMANTICISMO / MUSEO LÁZARO GALDIANO / MNCARS – MUSEO NACIONAL CENTRO DE ARTE REINA SOFÍA / MUSEO NACIONAL DEL PRADO / MUSEO THYSSEN-BORNEMISZA / NONSOLOCAFFÉ / OTR. ESPACIO DE ARTE / PALACIO REAL / REAL ACADEMIA DE SAN FERNANDO / RENFE / SALA DE ARTE SANTANDER / TABACALERA ESTUDIOS. ESPACIO PROMOCIÓN DEL ARTE / TASMAN PROJECTS / TEATROS LUCHANA / TF ARTES GRÁFICAS / THE FLOWER ROOM / TRANSFEREX / TURESPAÑA / VENTE PRIVEE