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  • (21/01/2015)  

    The demand for culture, an attraction with a major presence at FITUR, represents more than 50 billion euros for Spain

    Foto The demand for culture, an attraction with a major presence at FITUR, represents more than 50 billion euros for Spain

    In Spain, the demand for culture represents more than 50 billion euros and, according to several studies, activities linked to cultural heritage in the European Union as a whole generate revenue of around 350 billion euros per year. Furthermore, to a growing extent, the cultural heritage is closely related to other economic activities such as tourism.


    Cultural tourism will have a presence in most of the destinations and exhibitors at FITUR. Some of them will place a special focus on their best artistic attractions, monuments and architectural works, as is the case with Andalusia, for example, which will be reinforcing the role of the ...

  • (21/01/2015)  

    More than 500,000 international visitors practice mountaineering in Spain, a type of nature tourism with a major presence at the Trade Show

    Foto More than 500,000 international visitors practice mountaineering in Spain, a type of nature tourism with a major presence at the Trade Show

    More than 500,000 international visitors choose Spain each year as a destination for mountaineering tourism. Moreover, annual overnight stays associated with nature tourism in our country amount to 35 million. Besides representing a relevant economic sector as a source of revenue and jobs, nature tourism also contributes to preventing tourist activities from becoming a threat to biodiversity.


    People who practice this type of activity tend to be aware of the importance of preserving the natural resources of the area they are visiting. They are also characterised by the importance they give to activities in rural areas and natural spaces, both in their preferences and in their ...

  • (21/01/2015)  

    20% of European tourists seeks sustainable destinations and services, a trend that will be confirmed at FITURGREEN

    Foto 20% of European tourists seeks sustainable destinations and services, a trend that will be confirmed at FITURGREEN

    30% of European tourists is aware of the needs and values of sustainable tourism, nearly 20% seeks green destinations or services and 10% plans all holidays in this way, according to a study conducted by the International Ecotourism Society. Among the markets with the greatest sensitivity to this tourism modality is Germany, where 65% demands a quality ecological environment and 42% believes it is important for the accommodation to meet appropriate sustainability standards.

    British tourists, for their part, believe that suppliers of tourism services should implement an ethics code in their activity applied to their workers and the local population and producers as well as the environment.

    Profitability is not at odds with sustainability, as FITURGREEN will ...

  • (21/01/2015)  

    50% of tourists travels to shop, a segment which will attract important fashion companies to FITUR SHOPPING

    Foto 50% of tourists travels to shop, a segment which will attract important fashion companies to FITUR SHOPPING

    Shopping tourism as a segment has one of the greatest potentials for growth in the sector, as 50% of people travelling in the world give shopping as the first or second reason for their trip, with this percentage rising even further among visitors from emerging countries. According to the World Tourism Organisation’s Secretary-General, Taleb Rifai, “shopping tourism has gone from being a complementary factor to becoming consolidated as a primary reason for tourists choosing a particular destination, especially in markets such as China, Russia or Brazil”.


    In Spain, shopping is also establishing itself as an increasingly present activity among visitors and is already bringing in annual revenues of 1.1 billion euros from tourists coming from outside the European Union.

    FITUR SHOPPING, the benchmark international event due to be staged ...

  • (13/01/2015)  

    Sports tourism, amply represented among exhibitors, accounts for 32% of the global tourism industry

    Foto Sports tourism, amply represented among exhibitors, accounts for 32% of the global tourism industry

    Sports tourism accounts for 32% of the global tourism industry according to the data handled by the World Tourism Organisation (UNWTO). Furthermore, in Spain alone, more than 3 million tourists who come to our country attend a sports event and for more than 2.4 million of them the trip is mainly motivated by sports


    .

    Sports tourism is among the main offers to be taken to the Trade Show by the exhibitors at FITUR 2015, basically some of Spain’s localities and regions such as Asturias, Navarre, the Basque Country, Catalonia and others, which also stand out for their nature offering and the ...

  • (13/01/2015)  

    Gulf tourists are interested in culture, health, business and shopping, all of them prominent segments at FITUR

    Foto Gulf tourists are interested in culture, health, business and shopping, all of them prominent segments at FITUR

    Tourists coming from the Gulf countries –registering a strong increase in arrivals in Spain in 2013—are especially interested in culture, health and wellbeing, business and shopping according to the data handled by the Spanish Ministry of Industry, Energy and Tourism. All these segments are amply represented at FITUR 2015, both through the multiple exhibitors present at the Trade Show and in the various specialised sections at the Event, essentially FITUR SHOPPING and FITUR HEALTH.



    FITUR SHOPPING 2015, the benchmark international event dedicated to promoting shopping tourism due to be held as part of the International Tourism Trade Show, has already attracted the interest of important fashion firms, retail spaces and tourist destinations in its first edition. For ...

  • (13/01/2015)  

    Semantic and location-aware applications will change the way trips are organised, as will be shown at FITURTECH 2015

    Foto Semantic and location-aware applications will change the way trips are organised, as will be shown at FITURTECH 2015

    Semantic, location-aware and macro-data apps will change the way trips are organised by favouring each tourist’s individual preferences, as suggested by the ‘SkyScanner 2024’ study and as will be demonstrated at FITURTECH 2015.

    FITURTECH will showcase smart accessories and the influence “the Internet of Things” will have on tourism. This specialised section of FITUR will confirm how managing the vast amounts of information available on the web is one of the major challenges of this new era. In addition, a special showroom ...

  • (13/01/2015)  

    More than 80% of international tourists arrives in Spain by air, a mode represented by important airlines at the Trade Show

    Foto More than 80% of international tourists arrives in Spain by air, a mode represented by important airlines at the Trade Show

    More than 80% of international tourists arriving in Spain does so by air. In the month of October alone, the number of visitors arriving by air was 4.8 million, in other words 81.5% of arrivals according to the Frontur-Border Survey of Tourist Movements conducted by the Spanish Ministry of Industry, Energy and Tourism. And between January and October 2014, 46.5 million tourists used Spanish airports. In those 10 months, 10.7 million people came by road, representing 18.3% of the total.

    Air transport will be amply represented at FITUR 2015 thanks to important airlines such as Iberia, Air China, Etihad Airways PJSC, Qatar Airways, Vietnam Airlines and others represented by Silon Aviación such as China Southern Airlines, Skytrax, Hainan Airlines and China Airlines.

    Among ...

  • (29/12/2014)  

    Hotels could save 20% through energy efficiency tools, a highlight of FITURGREEN

    Foto Hotels could save 20% through energy efficiency tools, a highlight of FITURGREEN

    Energy expenditure carries very important weight for hotels, and having the right utilities contract and energy efficiency tools can provide them with savings of around 20%, as confirmed by various experts. In fact, sustainability will be one of the outstanding issues at FITUR 2015 to be analysed in depth at the specialised FITURGREEN section.

    FiturGreen, co-organised by the Instituto Tecnológico Hotelero and the World Tourism Organisation together with FITUR, seeks to bring innovation and sustainability to the tourism industry to drive forward the competitiveness of the sector both in businesses and in destinations, uniting current ...

  • (29/12/2014)  

    Growth in LGBT tourism more than doubles that of conventional tourism, as will become apparent at FITUR GAY

    Foto Growth in LGBT tourism more than doubles that of conventional tourism, as will become apparent at FITUR GAY

    Gay tourism (LGBT) is growing worldwide at an annual rate of 12%, more than double that of conventional tourism. Furthermore, this segment has become the first source of tourists across the globe in terms of expenditure, as it accounts for more than 15% of the total.


    The importance of this segment will become apparent at FITUR GAY (LGBT). Aware of the notable development and thrust that the segment of LGBT tourism and business is acquiring, this specialised section, organised by the International Tourism Trade Show in collaboration with Diversity ...

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