In Spain, the demand for culture represents more than 50 billion euros and, according to several studies, activities linked to cultural heritage in the European Union as a whole generate revenue of around 350 billion euros per year. Furthermore, to a growing extent, the cultural heritage is closely related to other economic activities such as tourism.
More than 500,000 international visitors choose Spain each year as a destination for mountaineering tourism. Moreover, annual overnight stays associated with nature tourism in our country amount to 35 million. Besides representing a relevant economic sector as a source of revenue and jobs, nature tourism also contributes to preventing tourist activities from becoming a threat to biodiversity.
30% of European tourists is aware of the needs and values of sustainable tourism, nearly 20% seeks green destinations or services and 10% plans all holidays in this way, according to a study conducted by the International Ecotourism Society. Among the markets with the greatest sensitivity to this tourism modality is Germany, where 65% demands a quality ecological environment and 42% believes it is important for the accommodation to meet appropriate sustainability standards.
Shopping tourism as a segment has one of the greatest potentials for growth in the sector, as 50% of people travelling in the world give shopping as the first or second reason for their trip, with this percentage rising even further among visitors from emerging countries. According to the World Tourism Organisation’s Secretary-General, Taleb Rifai, “shopping tourism has gone from being a complementary factor to becoming consolidated as a primary reason for tourists choosing a particular destination, especially in markets such as China, Russia or Brazil”.
Sports tourism accounts for 32% of the global tourism industry according to the data handled by the World Tourism Organisation (UNWTO). Furthermore, in Spain alone, more than 3 million tourists who come to our country attend a sports event and for more than 2.4 million of them the trip is mainly motivated by sports
Tourists coming from the Gulf countries –registering a strong increase in arrivals in Spain in 2013—are especially interested in culture, health and wellbeing, business and shopping according to the data handled by the Spanish Ministry of Industry, Energy and Tourism. All these segments are amply represented at FITUR 2015, both through the multiple exhibitors present at the Trade Show and in the various specialised sections at the Event, essentially FITUR SHOPPING and FITUR HEALTH.
Semantic, location-aware and macro-data apps will change the way trips are organised by favouring each tourist’s individual preferences, as suggested by the ‘SkyScanner 2024’ study and as will be demonstrated at FITURTECH 2015.
More than 80% of international tourists arriving in Spain does so by air. In the month of October alone, the number of visitors arriving by air was 4.8 million, in other words 81.5% of arrivals according to the Frontur-Border Survey of Tourist Movements conducted by the Spanish Ministry of Industry, Energy and Tourism. And between January and October 2014, 46.5 million tourists used Spanish airports. In those 10 months, 10.7 million people came by road, representing 18.3% of the total.
Energy expenditure carries very important weight for hotels, and having the right utilities contract and energy efficiency tools can provide them with savings of around 20%, as confirmed by various experts. In fact, sustainability will be one of the outstanding issues at FITUR 2015 to be analysed in depth at the specialised FITURGREEN section.
Gay tourism (LGBT) is growing worldwide at an annual rate of 12%, more than double that of conventional tourism. Furthermore, this segment has become the first source of tourists across the globe in terms of expenditure, as it accounts for more than 15% of the total.
Search IFEMA news