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The MICE segment also does shopping, as will be seen at FITUR

In Europe, shopping generates 13.5 billion euros annually, an expenditure made not only by tourists but also by people who travel on business and by attendees at conferences and conventions. The reason is that shopping tourism –which has become a strategic area for the growth of the tourism industry– is also becoming a force to be reckoned with in the MICE sector, an area in which Spanish cities are well placed. In fact, Madrid ranks second in the world ranking of congressional cities, only behind Paris, with Barcelona in fourth position according to the barometer of the International Congress and Convention Association, ICCA. Spain, as a congressional country ranks third.

Noticia Prensa IFEMA G

According to the classification made by The Economist (Business Research) of the best cities for shopping tourism, which appraises the business level, prices, infrastructures, public transport, climate and the cultural environment of 33 European cities, Madrid is awarded an average of 67.1 over a total of 100 points, just a few points behind London (67.3) in convenience, climate and culture, and 69.2 in number and variety of shops. The Economist situates Barcelona and Paris behind Madrid. According to this study, Madrid’s benefits are its strong appeal for shoppers in terms of stores, number of brands, centres and retail units as well as good cuisine, convenience and low prices of brands.
According to another study by the consultancy firm Global Blue, Madrid and Barcelona form part of the “seven wonders” of shopping in Europe, together with London, Paris, Munich, Vienna and Milan. As stated in the report, while the majority of tourists visiting our country come from the European Union and only 10% do so from outside the EU, the latter generate 80% of turnover in the luxury shops of Madrid and Barcelona. Consequently, the shopping potential for European tourists is still very important.

FITUR can actually play an important role in developing this potential thanks to the creation of the new FITUR SHOPPING section, which will contribute to dynamising shopping tourism and to answering to the needs of this emerging sector, fostering encounters and business between supply and demand. To do this it has the support of Madrid Shopping Tour, one of the first companies in Europe to specialise in shopping tourism and with which IFEMA and FITUR have lately been collaborating, with one of their most prominent initiatives being IFEMA PLUS, a programme created to stimulate business and shopping tourism targeting visitors and exhibitors at IFEMA trade shows.




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