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For the first time, two national trade fair operators, IFEMA and Feria Valencia, come together in a common project to jointly organise two of the leading fairs in the children’s fashion and baby care industries. The two events are FIMI, for children’s fashion which Feria Valencia already holds in Madrid, and Puericultura Madrid, IFEMA’s own brand dedicated to childhood products.

Noticia Prensa IFEMA G

The agreement contemplates joint organisation of both fairs, therefore both fair institutions will contribute their resources to ensure the success of their collaboration, as well as hosting both annual FIMI events at the IFEMA facilities.


The agreement also outlines the interest in working on the project by finding dates that will allow both trade fairs, FIMI and Madrid Puericultura, to be held simultaneously, once a year. The opportunity to have both trade fairs coincide is due to the fact that they share part of their products and many distribution channels, which would reinforce their rallying power and provide better cohesion of the trade fair offering for professional buyers.


The collaboration also covers the internationalisation project for FIMI and Puericultura Madrid in destinations of interest, therefore both institutions will study target markets where they can hold their fairs abroad.


According to Eduardo López-Puerta, general director of IFEMA, “this alliance is an important step in the trade fair management model, as both institutions have prioritised the interests of two related sectors, children's fashion and baby care, which will greatly benefit from this collaboration, tightening the relations between IFEMA and Feria de Valencia, an institution with which we aim to continue progressing with new paths of cooperation”.


The general director of Feria Valencia, Enrique Soto, highlighted the innovation entailed by a collaboration such as that agreed between both trade fair institutions “Although Feria Valencia has co-organisation agreements with national and international operators, this is the first time an agreement is signed with another Spanish trade fair institution. Soto considers that it is an agreement “in the interest of the clients of both events, and the associated products share a large number of their clients and distribution channels”.  


Both editions of FIMI this year (January and June) brought together a total of 460 exhibitor brands for children and youth fashion and shoes, accessories, gifts and decoration, textiles, bedspreads and sheets, bath products, baby baskets, cosmetics and hygiene, books and stories, commercial equipment, jewellery, toys, furniture, baby articles and safety.


The latest edition of Madrid Puericultura (September 2018) brought together 186 exhibitor brands from the industries of articles for strolling and transportation, safety, technical baby care, furniture and decoration accessories, baby baskets and textiles, fashion, toys and books, equipment and installations, industry media and associations”.


Further information:

Marta Cacho| Communications and Press Director IFEMA| mcacho@ifema.es











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