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IFEMA strongly increases its rate growth, with turnover going up 12% to 118.1 million

Operating profit shot up to 22.2 million, an increase of 22.4% on 2016, and a 45.5% increase on 2015 (a comparable year due to events which only take place in odd years).

Noticia Prensa IFEMA G

IFEMA closed 2017 with its best figures in recent years, strongly increasing its rate of growth and placing itself in an ideal position to reach the ambitious business and activity objectives it has set out for the next few years. Turnover in 2017 came to 118.1 million euros, which is 11.8% more than 2016 and 21% more than 2015, a comparable year due to events which only take place in odd years.  This significant advancement in the management of IFEMA is also apparent in the operating profit, which came to 2.2 million euros, 22.4% more than in 2016 and 45.5% more than in 2015 (comparable year).   Net profit tripled to over 4.1 million in 2017. These results demonstrate the financial solvency of the institution, built on an efficient business model capable of generating the resources necessary to take on all of its future plans, while reaffirming its position as the only organisation in the industry with no debt and which is making a profit.

 2017 was a quantitative and qualitative leap in terms of activity results as a consequence of incorporating new projects, managing major international congresses, creating trade fairs abroad and activating a new line of special events for the general public.  Throughout 2017, 97 trade fairs, 10 major international conferences and 567 conventions and business events were held, attracting 31,051 exhibiting companies and occupying a total of 1,080,000 m2 net exhibition space. There was also a rise in visitor numbers to over 3 million.

 These results have clearly been helped by the strategy adopted by IFEMA to focus on the customer, while getting more profit and effectiveness out of its venues. A very significant factor in this were the investments made in 2017, which came to 6 million euros and focused mainly on technology, connectivity and digitisation of formats and business. These investment projects will be substantially ramped up in 2018, with plans to invest around 25 million euros to go deeper into these areas of innovation, as well as aspects related to the security of the venue. IFEMA has drawn up a plan to invest 100 million euros in these areas in the next five years.

 In 2018, IFEMA expects to hold 100 fairs and 600 events for the first time in its history.

IFEMA’s journey in 2017 puts it in the ideal position to achieve the coordinates set out in the strategic five-year plan which aims to grow business by 12% by year to reach turnover of 203 million euros in 2022. Predicted turnover for 2018 is 130.1 million euros, a growth of 23.2% compared to 2016 (a comparable year due to events which only take place in even years) and 10.2% on 2017.

The focus on sustained growth will be intensified in 2018, backed by IFEMA’s firm commitment to innovation and technological and digital transformation as well as due to its growing international positioning, the diversification of its business portfolio, the effective management of the venue, and strengthening strategic alliances and competitive advantages. IFEMA looks set to take make yet more progress this year with a comprehensive schedule including 104 trade fairs and congresses, of which 10 will be held abroad, as well as MICE activities, with 600 conventions and business events, a record for the organisation.

2018 will also be an important year for congresses, with international events like Cphi, the biggest global event for the pharmaceutical ingredients industry, which will occupy the entire venue and welcome more than 43,000 visitors from around the world; the World Air Traffic Management (WATM) Congress; European Congress of Clinical Microbiology and Infectious Diseases (ECCMID); International Congress of The Transplantation Society (TTS), and the European Society for Clinical Nutrition and Metabolism ESPEN Congress, among others.

 It is also worth mentioning IFEMA’s contribution to the positioning of Madrid in 2018. The city has 51% of the market share of international trade fairs held in Spain according to the index by the Ministry of Economy, Industry and Competitiveness, through the Secretary of State for Commerce. This figure is 8 per cent higher than the previous year, and places Madrid way ahead of Barcelona, in second place with 22%, and Valencia, with 7%.

 With regard to activity forecasts, the objectives set by IFEMA for 2018 look set to achieve figures of 33,000 exhibiting companies, 3.5 million visitors and 1.2 million net square metres of exhibition space.

 The most significant data in 2018 relates to the creation of new projects, especially internationally. Ten initiatives will take place abroad, including the new Salón VO Roma, the three Estudiar en España [Study in Spain] fairs which will be held in the cities of Barranquilla, Bogotá and Medellín in Colombia, and Salón Look Santiago. Planned collaboration projects for 2018 thus include new focus countries like Italy and Colombia as well as Morocco, Qatar and Vietnam, where work is being done in the franchise sector, as well as countries where IFEMA already operates, like Chile, China and Portugal. For its part, Mexico is developing strategic and management consultancy in its two Convention Centres in Baja California.

In addition, four new trade four projects organised by IFEMA will be launched in Madrid. A professional trade fair, Smart Doors, devoted to the door and automation sector, and three fairs open to the public: Madrid’s Big Motorcycle Show, Vive la Moto, which is finally back after ten years; Expotural, devoted to nature, mountains, climate and sustainable tourism, and 1001 Bodas Premium, the premium version of the annual wedding event.

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