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The workshops and presentations in Salón Look 2019’s Business Meeting will take a look at the digital transformation within the beauty sector.

Aimed at business owners, distributors and wholesalers in the industry, the event will take place from 4:00 p.m. until 8:00 p.m. on Friday 18 October, the opening day of the exhibition. It will be held in the connecting hubs between Halls 12 and 14 of Feria de Madrid.

For more information and bookings see http://www.ifema.es/salonlook_06/ (+34) 902 10 31 26

Noticia Prensa IFEMA G

Salón Look, the Image and Integral Aesthetics Exhibition organised by IFEMA and considered to be the main professional event in the sector in Spain, will once again play host to numerous learning activities for beauty and hairdressing professionals at its forthcoming event, due to take place from 18-20 October at Feria de Madrid.

One of the highlights is Business Meeting, an event with a special focus on knowledge in the beauty industry. This event, taking place on 18 October, will include a series of workshops and presentations aimed at business owners, distributors and wholesalers in the sector.

This Business Meeting — running for the third time —will be entitled, “From Analogue to Digital: Present and Future?” and will be held from 4:00 p.m. until 8:00 p.m. in the Hair Academy Hall, in the connecting hub between Halls 12 and 14. Some of the key topics to be covered include “Digital identity in social networks: fact and fiction on social networks,” “Sensory Marketing: Using business knowledge to increase your turnover and quality of life,” “In the age of Amazon, what effect is the new digital environment having on the market in professional products?” and “Traditional sales versus e-commerce.”

The presentations and debates on these topics will be delivered by renowned experts, including Oscar Mateo, Manager of Training and Market Studies for Stanpa (the National Association for Perfumes and Cosmetics); Carlos Hierro, Social Media Strategist and journalist; Fernando Suarz, coach and business driver in the field of beauty, aesthetics and hairdressing, and Jesús Muñoz, Business and Marketing Strategist.

The presentations and debates on these topics will be run by renowned experts, including Oscar Mateo, Manager of Training and Market Studies for Stanpa (the National Association for Perfumes and Cosmetics); Jesús Muñoz, founder and editor of the online resource Beauty Market, and Fernando Suarz, coach and business driver in the field of beauty, aesthetics and hairdressing.

In addition, during the workshop’s coffee break there will be the opportunity to visit Look Lab, a new experience space in the exhibition focusing on the digitalisation of the beauty sector, in which specialists, researchers and start-ups will report on the latest technological advances affecting the industry. Finally, all participants can attend the drinks reception hosted by ANEPE (the National Association for Companies in the Professional Hair and Beauty Sector), where brand directors, large chains, exhibitors and other invitees will also be in attendance.

The price of the event is €25, which includes a certificate of attendance and the exhibition pack. The event is being held in conjunction with STANPA, the National Association for Perfumes and Cosmetics, and ANEPE, the National Association for Companies in the Professional Hair and Beauty Sector.

The upcoming Salón Look, the International Image and Integral Aesthetics Exhibition, is the undisputed industry leader in Spain and one of the key events on the European circuit. It will take place from 18-20 October, spread across Halls 2, 12 and 14 of Feria de Madrid. It is anticipated that 400 companies will be in attendance as exhibitors, as well as over 1300 national and international brands.

Salón Look 2019 will run continuously from 10:00 a.m. until 8:00 p.m. throughout the entire event.

For more information about the event and requests to take part, see

http://www.ifema.es/salonlook_06/ (+34) 902 10 31 26
revistalook.info@ifema.es


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