IFEMA is at the core of Madrid's business scene and acts as a clear benchmark in the international show and conference sector, rising as a strategic engine for the region's development. Ever since the consortium was created in 1980 by the Community of Madrid, the City Council of Madrid, the Chamber of Commerce and Industry and the Montemadrid Foundation, IFEMA has played a vital role in boosting the economy and business, generating wealth in its surroundings and promoting Madrid's brand – and therefore Spain's – on an international scale.
The financial effects of IFEMA's activity on the city and region of Madrid as a driver of business tourism account for 2 billion euros a year, roughly 1% of the region's GDP, and some 40,000 direct and indirect jobs. Thanks to its self-management model and its financial capacity, over the years IFEMA has drawn over 80 million visitors to Madrid and some 550,000 businesses that have taken part in the nearly 2000 events held. This bubbling activity has produced an estimated financial impact of 23.6 billion euros since its inception.
A key international operator. IFEMA's activity as a show organiser has made it the number one operator in Spain and one of the leaders in Europe. The FERIA DE MADRID venue hosts over 80 events every year and supports various sectors of the economy. Among those events, some have risen as true ambassadors for the Spain and Madrid brands. Such is the case of FITUR, ARCOMadrid or the Mercedes Benz Fashion Week Madrid, as well as other industrial events that play a significant role in their sectors internationally, such as safety/security, fruit and vegetables, air conditioning, electrical goods and renewable energy. Mention should also be made of the Fair's relevance in the fields of basic consumer goods such as fashion, decoration, jewellery, textile and footwear, with a series of very successful editions.
IFEMA Congresses and Conventions. IFEMA's work in the field of Conventions and Congresses also contributes to its international acclaim and strengthens the image of Madrid as a host for major international events. Every year, IFEMA arranges some 500 events that are held at FERIA DE MADRID, some of which are of huge international importance, such as CphI Worldwide, ESMO, MRO Aviation Week Europe, Microsoft Tech Ed Europe, the ATM World Conference, WPA, the World Psychiatric Association Congress, the World Petroleum Congress, SAP Sapphire Now & Sapphire TechEd and the EHRA Europace Congress. IFEMA's progress in the MICE sector has enabled it to compete with large international operators, which has helped to rank Madrid on the ICCA's list of top congress cities.
International growth. IFEMA currently operates in different countries, especially in Asia and America, where it collaborates with local operators to organise some of the largest industrial fairs linked to the fields of safety/security, renewable and alternative energy, and energy efficiency. IFEMA has also established its role as an international benchmark in terms of event know-how, making it an advisor to major developing countries.
Feria de Madrid. Set against the backdrop of one of the most important business centres in the city, the Feria de Madrid venue is linked to Madrid's major arteries by means of a network of roads that provide easy access to the Fair. Furthermore, the Adolfo Suárez Madrid-Barajas Airport is barely a few miles away, which makes it accessible from every corner of the world. Attendants can also make use of public transport, particularly thanks to the vast Metro Madrid underground network, which links the venue to every point of the city.
The architecture of Feria de Madrid's facilities and the versatile capacity of its various spaces make this complex one of the most modern, technologically best designed and equipped venues in Europe, suitable for hosting not only business meetings, but also large public events in the fields of sport, culture and leisure, for instance.
The venue boasts an exhibition area that covers 200,000 square metres, 12 Halls, 2 Convention centres, a themed area for Fashion and Lifestyle events in Hall 14.1 that includes 2 catwalks, and 14,000 parking spaces.